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Nike Will Set Foot In The `` Metaverse ''?

Nike Will Set Foot In The `` Metaverse ''?

According to the latest news from foreign media, sports goods company Nike reported that it will set foot in the "metaverse". It has applied for trademark registration last week, focusing on the huge business opportunities in the global virtual goods market. The Wall Street Journal, CNBC and other foreign media reported that Nike applied for 7 trademark registrations with the US Patent and Trademark Office (US Patent and Trademark Office) on October 27 and 28, including the most famous slogan "Just Do It", tick marks, "Air Jordan" and Jumpman logos, etc., used for the trademark rights of the online virtual world. According to people familiar with the matter, the move indicates that Nike is preparing to enter the meta-universe, which is a virtual space parallel to the real world. Consumers are expected to see Nike launch virtual products, such as Nike brand virtual sneakers and clothing, in the next few months. Sold in virtual worlds such as video games or other online platforms. Gerben Intellectual Property trademark lawyer Josh Gerben pointed out that the virtual world is a completely new field, so Nike needs to protect its trademark rights, just like in the real world. With the development of the meta universe industry, virtual goods may play an increasingly important source of income for Nike. In addition to applying for trademark registration, Nike has also begun recruiting talents in the field of digital products, including digital product designers and managers. Nike’s vacancy announcement on October 23 stated, “This position belongs to the digital product creation team and is responsible for leading Nike’s digital and virtual revolution.”


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